Omar Johnson is a top marketing and branding virtual keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. Adweek named Johnson a āBrand Geniusā in 2013, and Business Insider named him one of the āMost Innovative CMOāsā in 2016.
About Keynote Speaker Omar Johnson ā Virtual Keynote Speaker
Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing for all global brand marketing and advertising efforts.Ā AdweekĀ named Johnson a āBrand Geniusā in 2013, andĀ Business InsiderĀ named him one of the āMost Innovative CMOsā in 2016. In 2020, Omar was named to the inaugural blacklist100, celebrating black thought leaders creating positive change.
Omar Johnsonās Key Accomplishments Includeā¦
As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Omar Johnson has created strong consumer connections with the brands heās represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem ā helping to take aĀ $20Ā million company to a $1.1 billion dollar global icon and category leader.
Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used āambush marketingā and influencers to expand the brandāgiving athletes and musicians free headphones at private company partiesāwhich helped turn Beats into the headphone of choice for the best musicians and athletes in the world.
Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nikeās most memorable TV commercials including āRise,ā starring LeBron James, āAll Together Now,ā featuring Kobe Bryant, and āThe Most Valuable Puppetsā.
Johnson also built the Nike+ sports music platform, establishing Nikeās first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.
Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.